Monday, 13 August 2012

So prazis. So gross.

I saw this poster at an exhibition about advertising at the Museum fur Gestaltung (Design Museum) Zurich, during my travels earlier this year. The ad is for a pendant created by IBM. It appears that as typewriters became obsolete, IBM collected their old letter keys and turned them into gold-plated pendants. The caption translates roughly to "So precise. So whole."

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